JURI is an independent jewelry brand dedicated to handmade creations that merge art and daily life, redefining the meaning of jewelry.

Our mission is to craft unique, emotionally resonant pieces through innovative design and exceptional craftsmanship, blending artistic expression with personal style. We believe jewelry is not merely an accessory but a medium to tell stories and reflect individuality.

Our vision is to use jewelry as a bridge to celebrate cultural diversity and artistic potential, positioning the brand as a pioneer of multicultural artistry in a globalized world.

The story of JURI with a deep passion for art and curiosity about cultural intersections.

Drawing inspiration from seemingly ordinary objects in daily life, the brand transforms them through an unconventional lens, giving them new meaning.

We asked ourselves: “Can everyday objects become wearable art?” This question drives our mission to create works that transcend traditional boundaries, challenge perceptions of reality, and invite people to experience a new perspective through our designs.

Founded on the belief in combining traditional craftsmanship with modern design, the brand began with the creation of its first handmade piece. J

URI has upheld its commitment to selecting the finest gemstones and crafting each piece meticulously by hand. From its humble beginnings, the brand has grown from its roots to an internationally recognized name, cherished by customers worldwide for its distinctive designs that seamlessly blend innovation with timeless elegance

Inspired by multicultural heritage, the brand creates designs that blend tradition with modernity, offering timeless yet avant-garde aesthetics.

Our jewelry serves as more than adornments—they are vessels of personal stories and meaningful experiences.

We emphasize sustainability in our designs, using ethically sourced materials that align with our responsibility to the environment.